When you place an order on Instacart, we may ask if you’d like to opt-in to share your information with the retailer. On that opt-in screen, we’ll tell you what information we will share if you select Allow.

Personal information that retailers may see if you opt-in includes—

  • Name
  • Phone number
  • Email address
  • Delivery address
  • Order details

Proving this information to retailers allows them to offer better discounts, keep your favorite items in stock, and offer other products you may enjoy!

Note that the information you share with specific retailers will also be subject to that retailer’s privacy policy.

Separately, starting January 1, 2023, customers in California and Virginia can also opt out of sharing their personal information with third parties. Third parties can use their personal information for advertising and marketing on other websites or apps.

Customers can opt out by visiting Your Privacy Choices in the Instacart app.